Scott Kronick, first and foremost is a husband, father, brother, son, uncle and friend. He has lived in the US, Taiwan and China, and currently splits time between these geographies. As of January of 2021, Scott has embarked on a journey of studying, writing and teaching what he has learned in his 35 years of working in public relations in the United States and throughout Asia.
Scott has been with Ogilvy Public Relations for the past 33 years, and he continues to serve as a Senior Advisor to the firm in Asia. Scott has been living in Beijing for the past 25 years, and prior to his Senior Advisor role, he led Ogilvy’s Public Relations business in Asia as Chief Executive Officer from 2014-2020. In 2020, Ogilvy Public Relations was named by PRovoke Media, the leading trade publication for the public relations industry, as the Agency of the Decade in Asia. Prior to his role as CEO of Ogilvy Public Relations, Scott served as CEO of North Asia, CEO of China (offices he founded in Beijing and Shanghai in 1995 and in Guangzhou in 1996) and Deputy General Manager of Ogilvy Public Relations, Taiwan. Also, Scott is currently China Chairman of the Page Society, the world’s leading professional association for senior public relations and corporate communications executives and educators.
Throughout his career Scott has served both multinational companies looking to build their businesses in China and throughout Asia, as well as Chinese and Asian companies looking to expand their businesses globally. As well as advising corporate clients, Scott has provided senior counsel to various governmental bodies, including the Beijing Organizing Committee for the Olympic Games.
In recognition of his contribution to the industry, Scott has received a number of personal awards. Most notably, he was voted to the Global Power List by PR Week from 2014-16, and he was featured in Campaign Asia as one of a selected 11 Most Admired Agency Leaders in the region. He was also awarded a prestigious Individual Achievement Sabre by PRovoke Media.
Given his deep China and communications experience, Scott is a leading media trainer and commentator on trends in marketing communications, brand building, storytelling and market entry into China. He regularly contributes to a variety of news media, has contributed to a number of books, and he has even authored one of his own, “The Lighter Side of China”, which highlights, in a somewhat comical style, his professional and personal life in Greater China.
Scott is a graduate of Syracuse University in Syracuse, New York.